Search engine optimisation. You either love it or you hate it.
Some feel at constant buzz trying to keep up with the engineers at Google (or trying to outsmart them through devious techniques).
Although technical search engine optimisation is really important for some websites, there’s one super powerful optimisation technique that us bloggers can get really good at.
Yes you’ve guessed it. It’s blogging. In other words, content.
I’m not just talking about any content. I’m talking about great content.
First though, i’m going to touch on one of the most important SEO rules.
The Super Important SEO Rule
The most important thing when thinking about rankings is to never do anything for SEO that will potentially mess up the experience for the reader.
Silly things like overstuffing your content with keywords.
Anything that makes your site less usable, or reduces the effectiveness of your message, should probable be changed.
Here are a few recommendations to help make your site a better experience for your readers:
Answer Visitor Questions
If you want people to stick around on your website, answer their biggest questions. Get in the head of your prospect and think about the questions they would have for you.
People use a search engine in the first place because they have questions that they want answered.
If you know enough about your topic, you can definitely help with that.
2. Speak The Same Language
If you want to be relatable to your audience, don’t churn out industry jargon words that nobody knows. Instead, speak the language that your audience speaks.
This brings us onto keyword research.
Keyword research is all about figuring out the language that your audience is actually using to search for content.
There are tons of great tools out there for finding different types of phrases that your audience is using to search for a particular thing. It’s also worth paying attention to how your audience talks about the topic on social media.
What words do they use?
What questions do they ask?
3. Cover Your Topics Extensively
Content marketing and SEO people love writing articles about how many words your content should have. Over the last few years, the recommendations have fluctuated dramatically.
How about following this simple procedure.. your content should be as long as it needs to be to get your point across effectively.
Some ideas can be expressed without writing 5000 words. While others will need more space to answer all the questions and cover the whole topic in great detail.
Don’t assume that everyone has the attention of a gold-fish. People pay attention to useful content that is easy to digest.
4. Ensure Your Site Is User-Friendly
You can have the best content in the world, but if your website is ugly or not user-friendly, people will bounce of that thing asap.
Ensure everything on your website is easy to read and absorb. Make sure your content has clear calls to action, so people know the next step to take.
While we’re on the topic of aesthetics… if your site looks like it was built in 1999, you need to make a change as soon as possible.
I can’t tell you how many times i’ve hit the back button on websites that are jut straight up ugly!
It doesn’t cost anything to build a beautiful website. Most themes provide you with a push-button install solution.
5. Cover The Bigger Picture
Covering your topic comprehensively is very important, but it isn’t just about going deep with your content.
You also want to cover the horizontal topics by answering questions like…
What is the context for your chosen topic? What are the industry trends? What’s changing? What do people need to know before getting involved? What’s the first thing they need to do to get started?
And the list of questions go on.
Every topic is part of a larger overall context that you can explore. Exploring this will help you visitors understand the topic even better and help position your website as an authority in your niche.